---
title: Insightfully MR | Mark Hodson
description: Mark Hodson is a highly respected market research expert with experience spanning all disciplines. A former Head of Research at YouGov and Founding Partner at Opinium, Mark is now Head of Research for OnePoll.
---

[![OnePoll Logo](https://blog.onepoll.com/hs-fs/hubfs/OnePoll_Logo.png?width=246&height=55&name=OnePoll_Logo.png "OnePoll Logo")](https://blog.onepoll.com/)

# Mark Hodson

#### Mark Hodson is a highly respected market research expert with experience spanning all disciplines. A former Head of Research at YouGov and Founding Partner at Opinium, Mark is now Head of Research for OnePoll.

Browse by

All Insight Insights market research Breaking health taboos Content Eating habits Home cooking Media Men's Health News articles Opinion Quality market research Recipe Recipe box Research Panel blue monday mentally healthy mindfulness stress reduction wellbeing workplace mental health

<https://blog.onepoll.com/views/qualitative-research-what-is-it-and-why-should-you-use-it>

## [Qualitative research: What is it and why should you use it?](https://blog.onepoll.com/views/qualitative-research-what-is-it-and-why-should-you-use-it)

### Most Recent Posts

### Most Popular Posts

### Posts by Topic

- [Insight (3)](https://blog.onepoll.com/views/tag/insight)
- [Insights (3)](https://blog.onepoll.com/views/tag/insights)
- [market research (2)](https://blog.onepoll.com/views/tag/market-research)
- [Breaking health taboos (1)](https://blog.onepoll.com/views/tag/breaking-health-taboos)
- [Content (1)](https://blog.onepoll.com/views/tag/content)
- [Eating habits (1)](https://blog.onepoll.com/views/tag/eating-habits)
- [Home cooking (1)](https://blog.onepoll.com/views/tag/home-cooking)
- [Media (1)](https://blog.onepoll.com/views/tag/media)
- [Men's Health (1)](https://blog.onepoll.com/views/tag/mens-health)
- [News articles (1)](https://blog.onepoll.com/views/tag/news-articles)
- [Opinion (1)](https://blog.onepoll.com/views/tag/opinion)
- [Quality market research (1)](https://blog.onepoll.com/views/tag/quality-market-research)
- [Recipe (1)](https://blog.onepoll.com/views/tag/recipe)
- [Recipe box (1)](https://blog.onepoll.com/views/tag/recipe-box)
- [Research Panel (1)](https://blog.onepoll.com/views/tag/research-panel)
- [blue monday (1)](https://blog.onepoll.com/views/tag/blue-monday)
- [mentally healthy (1)](https://blog.onepoll.com/views/tag/mentally-healthy)
- [mindfulness (1)](https://blog.onepoll.com/views/tag/mindfulness)
- [stress reduction (1)](https://blog.onepoll.com/views/tag/stress-reduction)
- [wellbeing (1)](https://blog.onepoll.com/views/tag/wellbeing)
- [workplace mental health (1)](https://blog.onepoll.com/views/tag/workplace-mental-health)

see all

[![OP_Logo_Lands_White_RGB](https://blog.onepoll.com/hs-fs/hubfs/OP_Logo_Lands_White_RGB.png?width=300&height=82&name=OP_Logo_Lands_White_RGB.png "OP_Logo_Lands_White_RGB")](https://onepoll.com/)

**London**: 21 Farringdon Road, EC1M 3HA

**Bristol**: The Media Centre, Abbeywood Business Park,

               Emma-Chris Way, BS34 7JU

**New York**: 231 Front Street, Brooklyn 11201

**San Diego**: 1111 Sixth Avenue, San Diego, CA, 92101

 

**Contact us**: Hello@onepoll.com

[Follow us on Facebook](https://www.facebook.com/OnePoll) [Follow us on LinkedIn](https://uk.linkedin.com/company/onepoll) [Follow us on Twitter](https://twitter.com/onepoll)

- [PR SURVEYS AND NEWS COVERAGE](https://onepoll.com/pr-surveys/)
- [SCRIPTING AND DATA](https://onepoll.com/scripting-and-data/)
- [REPORTS AND VISUAL DATA](https://onepoll.com/reports-visual-data/)

- [INTERNATIONAL RESEARCH](https://onepoll.com/international-research/)
- [RESEARCH FOR CHARITIES](https://onepoll.com/research-for-charities/)
- [RESEARCH FOR THE FINANCIAL SECTOR](https://onepoll.com/research-for-financial-sector/)

- [About Us](https://onepoll.com/)
- [Contact Us](https://onepoll.com/contact-us/)

Copyright © OnePoll, 2021. All Rights Reserved. | [Privacy Policy](https://www.facebook.com/OnePoll)

OnePoll is a trading style of 72Point Limited, part of SWNS Media Group