--- title: Insightfully PR | Mark Hodson description: Mark Hodson is a highly respected market research expert with experience spanning all disciplines. A former Head of Research at YouGov and Founding Partner at Opinium, Mark is now Head of Research for OnePoll. image: https://blog.onepoll.com/hubfs/shutterstock_2044249367%20(1).jpg --- [![OnePoll_Strapline_RGB (1)](https://blog.onepoll.com/hs-fs/hubfs/OnePoll_Strapline_RGB%20(1).png?width=200&height=76&name=OnePoll_Strapline_RGB%20(1).png "OnePoll_Strapline_RGB (1)")](https://onepoll.com/?welcome) [![OnePoll_Strapline_RGB (1)](https://blog.onepoll.com/hs-fs/hubfs/OnePoll_Strapline_RGB%20(1).png?width=200&height=76&name=OnePoll_Strapline_RGB%20(1).png "OnePoll_Strapline_RGB (1)")](https://onepoll.com/?welcome) [![OnePoll_Strapline_RGB (1)](https://blog.onepoll.com/hs-fs/hubfs/OnePoll_Strapline_RGB%20(1).png?width=200&height=76&name=OnePoll_Strapline_RGB%20(1).png "OnePoll_Strapline_RGB (1)")](https://onepoll.com/?welcome) [![OnePoll_Strapline_RGB (1)](https://blog.onepoll.com/hs-fs/hubfs/OnePoll_Strapline_RGB%20(1).png?width=200&height=76&name=OnePoll_Strapline_RGB%20(1).png "OnePoll_Strapline_RGB (1)")](https://onepoll.com/?welcome) # Insightfully PR [Opinion](https://blog.onepoll.com/tag/opinion) [Insight](https://blog.onepoll.com/tag/insight) [Insights](https://blog.onepoll.com/tag/insights) [wellbeing](https://blog.onepoll.com/tag/wellbeing) [Digital content](https://blog.onepoll.com/tag/digital-content) [Gut Health](https://blog.onepoll.com/tag/gut-health) [Media](https://blog.onepoll.com/tag/media) [Quality market research](https://blog.onepoll.com/tag/quality-market-research) [Women's health](https://blog.onepoll.com/tag/womens-health) [data analysis](https://blog.onepoll.com/tag/data-analysis) [market research](https://blog.onepoll.com/tag/market-research) [stress reduction](https://blog.onepoll.com/tag/stress-reduction) [![Woman giving her opinion through an online survey on her computer](https://blog.onepoll.com/hubfs/Woman%20PR%20Survey.jpg)](https://blog.onepoll.com/using-market-research-pr) [Opinion](https://blog.onepoll.com/tag/opinion) 3 Min Read ### [Using Market Research in PR](https://blog.onepoll.com/using-market-research-pr) The public has, I’m glad to say, an apparently insatiable appetite for research based news and articles. Why ... [![Picture of Mark Hodson](https://blog.onepoll.com/hubfs/MH-1.jfif) Mark Hodson Aug 24, 2018 1:00:00 AM](https://blog.onepoll.com/author/mark-hodson) ## Stay informed. Stay updated. Stay inspired Sign-up for the latest news, views, case studies, white papers and reports from the experts at OnePoll. [Follow us on Twitter](https://www.twitter.com) [Follow us on LinkedIn](https://www.linkedin.com) [Follow us on Facebook](https://www.facebook.com) --- New York 450 Lexington Ave, New York, NY 10017, United States Tel: +1 3473894005 [hello@onepoll.com](mailto:hello@onepoll.com)       London 21 Farringdon Road, London, EC1M 3HA Tel: 020 7138 3041 [hello@onepoll.com](mailto:hello@onepoll.com)     Bristol       The Media Centre, Emma-Chris Way, Bristol, BS34 7JU Tel: 020 7138 3041   ![OnePoll_Logo_White](https://blog.onepoll.com/hs-fs/hubfs/OnePoll_Logo_White.png?width=180&height=40&name=OnePoll_Logo_White.png "OnePoll_Logo_White") OnePoll is a trading style of 72Point Limited, part of SWNS Media Group. [Market Research](https://mr.onepoll.com/)  |  [PR Research](https://pr.onepoll.com/)  |  [OnePoll Panel](https://panel.onepoll.com/) ©2022 OnePoll | [Privacy Policy](https://mr.onepoll.com/privacy-policy/) | [Terms & Conditions](https://mr.onepoll.com/terms-conditions/) | Designed by [Oath Studio](https://www.oathstudio.com/)